THE MISSION

Adding beauty to the world by carefully curating high quality, beautiful and comfortable lingerie.

Through the client experience, we encourage and inspire women to become their best and most beautiful version of themselves.

We offer the very best for our customers in terms of quality, style and comfort.

Fit matters, and we fit.

A woman in lace lingerie and a light pink shirt opened over her shoulders standing against a white background.

OUR GOAL

To deliver a perfect fit and amazing products to our customers. 

5 core values drive all the work we do:

  1. Put our customers first

  1. Do the things that make our customers happy

  2. Be positive - optimism breads optimism

  3. Be responsible - gain others trust by being respectful, reliable and accountable

  4. Remain adaptive

At Gravity Lingerie, we are firm believers in beauty for all.

Join us in the revolution as we smash the stereotypes and guide women through the intimate process of discovering their own true, beautiful selves.

Seven women in lingerie, sitting and standing on and around a beige couch in a room with light-colored walls and a beige circular rug.

Every day, hundreds of thousands of women visit lingerie stores for new bras.

As fit experts, it is our job to help women find the best bras for their body shape and needs. Curating the perfect collection is always a challenge. Every season we carefully select brands, size-ranges and styles to meet the ever-changing needs of our clients. No such thing as one size fits or suits all. 

Knowledge is power, and educating women on proper fit and the importance of proper fit is an important pillar on which Gravity was founded. Proper fit is essential for comfort, breast health, and overall wellness. We empower women of all ages by sharing the benefits of our collective 60 years in the lingerie industry.

Our caring and commitment to women’s wellness is evidenced by the numerous referrals from our loyal clients and the smiles we put on the faces of the women who come through our door.